Community Newspaper Facts

Written by Administrator
Wednesday, 09 November 2011 09:31

·         74% of adults read a community newspaper

·         Approximately one-third of Canadians only read a community newspaper (not other newspapers) and is light radio users (less likely to have listened yesterday.)

·         Nearly 40% keep their community newspaper more than one week.

·         73% read most or all of the community newspaper and these readers spend an average of 40 minutes with the paper.

·         Readers’ on average share the paper with 2.4 additional readers.

·         Almost half of readers indicate there are days when they read the community newspaper as much for the ads as for the news.

·         Community newspapers are a popular vehicle for inserts and advertising supplements.

Information from Canadian Media Directors’ Council Media Digest 2011/12, September 26, 2011; Published by Marketing Advertising, Media & Public Relations in Canada.